Principles of Engagement

This resource sets out principles of engagement for your organisation to consider, for the presentation and commissioning of visual art in heritage contexts in both the heritage and arts sectors.

About Principles of Engagement

This resource sets out the principles of engagement for the presentation and commissioning of visual art in heritage contexts for both the heritage and arts sectors. It assumes some, little or no knowledge of this area of practice and is aimed at both the arts and heritage sectors.

The National Trust and English Heritage, supported by Arts Council England Area North commissioned Arts&Heritage to deliver a series of seminars in Manchester, York and Newcastle in 2013 for arts organisations who had experience of, or who were interested in, working with the heritage sector. In addition, Arts&Heritage undertook research into examples of this area of practice, developing a number of online case studies. The Audience Agency undertook audience analysis and mapping.

Our Guide to Principles of Engagement offers advice on different approaches to audiences, strategy & planning, budgeting, finding artists, working with staff & volunteers, visitor experience, resourcing, and evaluation. It also has a checklist of key points to consider, for both a heritage organisation and an arts organisation.


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