Project Evaluation

Evaluation is key to demonstrating a project’s success or where it needs improving.

About Project Evaluation

Evaluation is key to demonstrating a project’s success or where it needs improving.

You need to set benchmarks at the beginning that relate to your aims – this could include numbers of visitors, increase in membership, increase in secondary spend or dwell time. However, qualitative feedback is also important – have visitors enjoyed their visit more as a result of the project?

Evaluation should start at the beginning of any project and be included in all aspects. Usual tools for feedback are visitor surveys, feedback forms both in print and online. Also important is the feedback from artists who have been commissioned and the members of staff that have been involved.

Don’t forget to take good documentary photographs of the works, both in-situ and with audience engagement. These are really valuable to use as promotional tools, and they can also help demonstrate the project’s success and impact for the development of any future events. If documentation captures any visitors, permission will need to be granted for that image to be used publicly so always ensure you have permission forms to-hand for people to sign (if they give permission).

Arts Council England’s website has a useful tool for evaluation:

Checklist for your Evaluation:

  • Visitor surveys – online and at site
  • Contract in specialist agency for visitor profiling / collating data
  • Documentation
  • Artist testimonials
  • Partner feedback
  • Visitor numbers
  • Press.

Proving the Case for future projects – Visitor numbers, any uplift in secondary spend, bookings by education groups, press and marketing coverage can all be included within the evaluation. Be mindful also that the ‘x factor’ of organisational change and how the site/history has been revealed/promoted differently should be acknowledged. It is not just visitor numbers and income that is important; have visitors had a more enjoyable experience at the heritage site as a result of any contemporary art intervention?

Related Templates & Guides

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Staff & Volunteers

It is important to take time to explain the rationale of your project, and to introduce staff and volunteers to the artists.



Strategy & Planning

Allow plenty of time to establish strategy and planning, before going ahead with a project.



Project Planning Checklist: Roles & Responsibilities

A checklist for planning project roles and responsibilities, such as responsibilities for a curator, project manager, and technician.


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